Privacy Policy

Who We Are

478 Luv Dogs ("we," "us," or "our") operates Alpharetta Pet Boarding at 201 Tidwell Rd, Alpharetta, GA 30004. We provide cage-free dog boarding, daycare, and related pet care services. Our website is www.alpharettapetboarding.com.

This Privacy Policy explains what information we collect when you visit our website or contact us, how we use it, and your rights regarding that information.

Information We Collect

Information you provide directly:

• Name, email address, and phone number when you fill out our contact form
• Your dog's name, breed, and any special care notes you include in your message
• Your name and email address when you book a meet & greet via Google Calendar

Information collected automatically:

• Pages you visit, time spent on pages, and links you click (via Google Analytics)
• Mouse movements, clicks, and scroll behavior to help us improve the site layout (via Hotjar)
• Your general geographic location (city/region level), device type, and browser
• Your IP address (anonymized where required by law)

Cookies & Tracking Tools

Our website uses the following tools that may place cookies on your device:

• Google Analytics — tracks how visitors use the site so we can improve it. You can opt out at tools.google.com/dlpage/gaoptout.
• Hotjar — records anonymized session replays and heatmaps to show us how people navigate the site. No personally identifiable information is captured. Learn more at hotjar.com/legal/compliance/opt-out.
• HubSpot Live Chat — powers the live chat widget on our site. If you start a chat, your name, email, and messages are stored in HubSpot. See HubSpot's Privacy Policy.

You can disable cookies in your browser settings at any time. Note that some site features may not work correctly if cookies are disabled.

How We Use Your Information

• To respond to your boarding or daycare inquiry
• To schedule and confirm a free meet & greet appointment
• To send reservation confirmations or care updates about your dog
• To improve our website content and user experience
• To comply with legal obligations

We do not use your information for automated decision-making or profiling.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information only in these limited circumstances:

• Service providers — Google (Analytics, Calendar), Hotjar, and HubSpot act as processors on our behalf under their own privacy policies
• Legal requirement — if required by law, court order, or governmental authority
• Business transfer — in the unlikely event of a sale or merger, customer data may be transferred as a business asset

Data Retention

Contact form submissions and booking records are kept for up to 3 years to support returning customers and maintain service history. You may request deletion at any time (see "Your Rights" below).

Analytics data is retained according to Google Analytics and Hotjar's default retention policies (typically 14–26 months).

Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Opt out of analytics tracking (see cookie section above)

To exercise any of these rights, email us at info@alpharettapetboarding.com. We will respond within 30 days.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

External Links

Our site may contain links to Google Calendar and other third-party services. Once you leave our website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any external site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the "Last updated" date at the top of this page will change. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, please reach out:

• Email: info@alpharettapetboarding.com
• Phone: (478) 588-3647
• Address: 201 Tidwell Rd, Alpharetta, GA 30004